Selling art online opens your centre to buyers far beyond your region, but it has to be done with care. Art is not a standard product, and the website needs to respect that. Here is a practical guide for Australian art centres.
Start with a gallery that does the work justice
Buyers connect with art through images, so high-quality photos and a calm, uncluttered gallery matter enormously. Let people browse by artist, medium or community, and make sure everything looks beautiful and loads quickly on a phone.
Handle payments and provenance properly
Each work is usually one of a kind, so stock control and secure payments need to reflect that. Clear provenance and an ethical, transparent sales process build the trust that turns a browser into a buyer, and protect both the artist and the centre.
Tell the artists’ stories
Dedicated artist profiles connect buyers to the people and culture behind each piece. This is good for sales and, more importantly, it gives artists the recognition they deserve.
Build for remote realities
Many centres manage their site from places with limited connectivity. The site needs to be fast and genuinely easy to update from anywhere, by a small team. That is a design decision made early, not an afterthought.
We have spent more than 12 years building exactly this kind of website. See how we help on our art centres and galleries page, or browse examples on our work page.
Ready to take your art centre online, or improve what you have? Start a project with us, or call 02 9834 4119.
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