Most artworks are one of a kind, which makes overselling a real risk when you sell online. If your website does not know the moment a piece sells, two customers can buy the same painting, or someone can order a work that walked out of the gallery an hour ago. Real-time inventory sync solves this by updating your store the instant stock changes in SAM.
Why scheduled updates are not enough
A sync that only runs once a day leaves a long window where your website and SAM disagree. A piece can sell in the gallery in the morning and still show as available online all afternoon. For unique works, that gap is exactly where oversells happen.
How webhooks close the gap
The real-time inventory feature in the Defyn SAM plugin uses SAM webhooks. The second a piece sells or arrives, SAM pushes the change to your store through an authenticated webhook, and the buy button disappears at the same moment the work does. Even if two customers click at once, the store stays honest.
Peace of mind for your team
This is one of the main reasons centres move from manual updates to a proper two-way connector. Your team stops worrying about the website being wrong, and your customers stop having orders cancelled. It just stays accurate in the background. Read more about the Defyn SAM plugin, or see our art centre work.
For the full picture, see our guide to connecting SAM to your website.
Want a store that never oversells your artists’ work? Get in touch, or call 02 9834 4119.
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