A beautiful art centre website only helps if people can find it. The good news is that art centres have rich, genuine stories to tell, which is exactly what search engines and audiences reward. Here is how to get found, without a big budget.
Make the most of your stories
Artist profiles, exhibition news and the stories behind the work are wonderful, search-friendly content. Publishing them regularly gives people and search engines fresh reasons to visit and link to your site.
Cover the search basics
Clear titles and descriptions, a fast mobile site, and descriptive alt text on artwork images all help. Make sure each artist and exhibition has its own page so it can be found and shared on its own.
Claim your place on the map
A complete Google Business Profile helps visitors and tourists find you, with your location, hours and photos. For galleries that welcome visitors in person, this is one of the highest-value, lowest-effort things you can do.
Share the work
Social channels are a natural fit for visual work. A steady stream of artwork and artist stories drives people back to your site, where they can browse and buy.
We design art centre sites with all of this built in. See our approach on our art centres and galleries page, and our wider work alongside the Defyn family. Ready to be found? Start a project or call 02 9834 4119.
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