Notes on building a better web

Practical ways art centres and galleries can get found online, from search and content to maps and social, without a big marketing budget.

How to price artwork for your art centre’s online store: one consistent price across channels, commissions, GST and freight explained simply.

How to handle cultural protocols on an art centre website: warning notices, artist permission, sorry business and respectful use of stories and images.

What should go on an artist profile page on your art centre website? The details buyers look for, and how to publish them respectfully.

Should you keep sold artworks on your art centre website? Usually yes. How to display sold work without frustrating buyers or losing search value.

How to present artwork online so it sells and shows respect: image quality, layout, browsing, and the details that matter for galleries and art centres.

How to photograph artwork for your online store: soft even light, square framing, detail shots and honest colour. Practical tips for art centres.

A practical guide to selling art online for Australian art centres, from online galleries and payments to provenance, consignment and remote access.

Art centres have needs most web designers never see. Here is why a purpose-built website matters, from online galleries to consignment and remote access.