Insights
Notes on building a better web
Practical articles on WordPress, web design, e-commerce and search, from the Skink studio in Australia.
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Behind the Build: An Art Centre Website Case Study
A look at how we approach an art centre website, from understanding the community to building the gallery, store and artist profiles.
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How Do You Customise Your WooCommerce Order Emails?
Learn how to customise WooCommerce order emails with your branding, clear wording and reliable delivery, in about 30 minutes and with no code.
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Choosing the Right Way to Sell Your Art Centre’s Work Online
New to selling art online, or rethinking how you do it? Here is a simple way to choose the right setup for your art…
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What Is an XML Sitemap and Do You Need to Submit One to Google?
What is an XML sitemap and does your website need one? A plain-English guide for Australian businesses on sitemaps and Google Search Console.
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How Do You Write a Call to Action That Actually Gets Clicks?
How to write a call to action that gets clicks, with real examples and placement tips for Australian small business websites.
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How Do You Set Up GST Correctly in Your WooCommerce Store?
Learn how to set up GST correctly in WooCommerce, from tax rates and shipping to GST-free exports and BAS reporting for your Australian store.
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Preparing Your SAM Catalogue for a Great Online Store
A synced store is only as good as your SAM catalogue. Here are simple things to tidy in SAM so your artworks look their…
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How Do You Back Up a WordPress Website the Right Way?
How to back up your WordPress site properly: how often, where to store copies, and how to test they actually work.
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Migrating a Website Without Losing Traffic
How to move or rebuild a website without losing your search rankings, with the redirects, checks and planning that protect your traffic.
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How Do You Handle International Orders and Customs for Your Art Centre’s Online Store?
How art centres handle international orders and customs, from duties and paperwork to setting the right shipping rules.
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What Happens to Your Store if SAM Goes Down?
If your website depends on SAM, what happens when SAM is briefly unavailable? Here is how a well-built connector keeps your store running and…
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WordPress Maintenance: What It Is and Why You Need It
What WordPress maintenance covers, why skipping it is risky, and how a maintenance plan keeps your site fast, secure and working.