Insights
Notes on building a better web
Practical articles on WordPress, web design, e-commerce and search, from the Skink studio in Australia.
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How Should You Set Up Shipping Rates on Your Online Store?
How to set up shipping rates on your Australian online store: flat rate zones, free shipping thresholds and live carrier quotes, explained simply.
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Image Handling: Getting SAM Photos Web-Ready Automatically
High-resolution SAM photos are great for records but heavy for the web. Here is how automatic image handling keeps your art centre store fast…
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Who Actually Owns Your Website?
Who actually owns your website? How domain, hosting and content ownership works in Australia, and how to check the keys are in your business…
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What to Expect When You Work With a Web Studio
A look behind the scenes at how a web design project runs, from first chat to launch and support, so you know what to…
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What Are Backlinks and Does Your Small Business Website Need Them?
What are backlinks and does your small business website need them? How links from other sites affect SEO, and how to earn good ones…
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What Should Go on an Artist Profile Page on Your Art Centre Website?
What should go on an artist profile page on your art centre website? The details buyers look for, and how to publish them respectfully.
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Managing Editions and Limited Runs Online With SAM
Prints, ceramics and limited editions need more than a single stock number. Here is how to sell editioned work online while keeping SAM as…
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Page Speed 101: Why a Fast Website Wins
Why website speed matters for visitors and search, what slows sites down, and the practical steps that make pages load fast.
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Should You Use a Page Builder Like Elementor on Your WordPress Site?
Should you use a page builder like Elementor on your WordPress site? An honest look at what page builders do well, what they quietly…
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Why Is Nobody Filling In My Website Contact Form?
Why is nobody filling in your website contact form? The usual causes, from broken emails to forms that ask too much, and how to…
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How Do You Handle Out of Stock Products in WooCommerce?
How to handle out of stock products in WooCommerce: keep the page live, offer backorders or restock alerts, and protect your search rankings.
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How Online Orders Flow Back Into SAM as Sales Records
A good SAM connector does not just push artworks to your website. It sends orders back. Here is how online sales become records in…