Insights
Notes on building a better web
Practical articles on WordPress, web design, e-commerce and search, from the Skink studio in Australia.
-
How Should an Art Centre Handle Image Rights and Copyright on Its Website?
Art centre image rights and copyright: artists keep copyright in their work. Here is how to get permission, add clear notices and protect images…
-
How Do You Sell Gift Vouchers on a WooCommerce Store?
How do you sell gift vouchers in WooCommerce? Use a gift card extension, set clear terms and follow Australian expiry rules. Here is a…
-
How Long Does SEO Take to Work for a Small Business Website?
How long does SEO take to work? Most small business websites see early movement in 3 to 6 months. Here is what to expect…
-
What Is White Space in Web Design and Why Does It Matter?
What is white space in web design? It is the empty area that makes a website easier to read and trust. Here is how…
-
What Is the WordPress Block Editor and How Do You Use It to Edit Your Website?
What is the WordPress block editor? It is the built-in page editor made of blocks. Here is how to use the block editor to…
-
How Should an Art Centre Share Exhibitions and Events on Its Website?
How should an art centre share exhibitions and events online? Use one clear events page, key details up top and a plan for after…
-
How Do You Improve Product Search on a WooCommerce Store?
Improve product search on WooCommerce with a visible search bar, smarter results and a useful no-results page. Simple fixes for Australian online stores.
-
What Is a Favicon and How Do You Add One to Your WordPress Website?
What is a favicon? It is the tiny icon in your browser tab. Here is how to add a favicon to your WordPress website…
-
What Should Go in Your Website Footer?
What should go in your website footer? Contact details, key links, trust signals and legal pages. Here is a simple checklist for small business…
-
What Is Search Intent and Why Does It Matter for Your Website’s SEO?
Search intent is the reason behind a Google search. Learn the four types and how to match your website pages to what customers really…
-
How Do You Import Products Into WooCommerce From a CSV File?
How to import products into WooCommerce from a CSV file: use the built-in importer, prepare your spreadsheet and test with a small batch first.
-
What Is a WordPress Staging Site and Do You Need One?
What is a WordPress staging site? It is a private test copy of your website, and here is when you need one and how…