More and more people ask AI assistants like ChatGPT, Gemini and Claude for recommendations instead of scrolling through search results. Generative engine optimisation, or GEO, is about making sure those tools know about and recommend your business. Here is what it means.
GEO is the next step beyond SEO
SEO aims to rank in a list of links. GEO aims to be the answer an AI gives. The two overlap, but GEO puts extra weight on being clearly, factually quotable so an assistant can confidently mention you.
What helps you show up in AI answers
- Clear, factual content that answers real questions directly.
- Well-structured pages with descriptive headings.
- Structured data that tells machines who you are and what you do.
- A consistent presence and accurate details across the web.
It is mostly good practice anyway
The reassuring part is that most of GEO is just clear, honest, well-organised content. The same things that help AI assistants also help your human visitors and your search ranking.
We build sites with both search and AI visibility in mind, alongside the broader SEO work of the Defyn family. Curious how your business looks to AI? Ask us, or call 02 9834 4119.
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