Notes on building a better web

Learn how to find and fix broken links on your website, from free scanning tools to redirects and a helpful 404 page, in plain English.

Duplicate content rarely brings a penalty, but it can dilute your SEO. Learn what causes it on WordPress sites and how to fix it simply.

What are Core Web Vitals? Three Google speed and stability scores. Here is what they mean, whether they affect ranking, and how to check yours.

Want more Google reviews? Ask at the right moment, make it easy with a direct link, and reply to every review. Here is how, without breaking Google’s rules.

What is an XML sitemap and does your website need one? A plain-English guide for Australian businesses on sitemaps and Google Search Console.

How to move or rebuild a website without losing your search rankings, with the redirects, checks and planning that protect your traffic.

How Australian businesses get recommended by ChatGPT and Google AI Overviews, from schema markup to consistent details and real reviews.

How local SEO helps Australian businesses get found by nearby customers, with practical steps for Google Business Profile, reviews and local content.

What structured data and schema markup are, why they help your site in search and AI answers, explained for non-developers.

Does AI-written content hurt your Google rankings? Not by itself. Thin, generic pages do. How to use AI well and still rank in Australian search.