How Do You Get Your Business Recommended by ChatGPT and Google AI Overviews?

You get your business recommended by ChatGPT, Google AI Overviews and other AI search tools much the same way you earn trust with a person. These tools favour businesses that are easy to find, clearly described and backed up by consistent information across the web. That means a fast, well-organised website, plain-English content that answers real questions, schema markup that spells out who you are and what you offer, and genuine reviews and mentions on other trusted Australian sites. There is no shortcut and no fee you can pay for a mention. It comes down to being genuinely easy for AI to find, understand and trust.

Why This Is Worth Your Attention Now

More Australians are asking ChatGPT, Gemini and Google’s AI Overviews for a recommendation instead of scrolling through a normal results page. If someone asks “who’s a good WordPress developer in Sydney” or “where can I buy authentic Aboriginal art online”, you want your business to be part of that answer. Generative engine optimisation, or GEO, is quickly becoming as important as traditional SEO, and the good news is that most of the groundwork overlaps with what already makes a website good for people.

Start With a Website AI Tools Can Actually Read

AI tools lean heavily on structure. A page with one clear topic, sensible headings and plain language is far easier for a language model to summarise accurately than a page crammed with jargon and sales talk. If your site is slow, cluttered or built around flashy design tricks rather than clear content, AI tools will often skip past it in favour of a competitor who made things simple. This is exactly the kind of thing we focus on in our WordPress web design work, building sites that read well for humans and machines alike.

Mark Up Who You Are With Schema

Schema markup is a bit of behind-the-scenes code that tells search engines and AI tools exactly what your business is, what it does, where it is located and how to contact it. Organisation and LocalBusiness schema help confirm your identity. FAQ schema helps AI lift a direct answer straight from your page. It will not guarantee a mention, but it removes any guesswork for the tools trying to describe your business accurately. Have a look through our services to see how we help businesses get this technical groundwork right.

Keep Your Business Details Consistent Everywhere

AI tools cross-check your website against other sources before they trust it enough to recommend you. Small inconsistencies chip away at that trust. Make sure the following match exactly, word for word, everywhere they appear:

• Your business name, address and phone number on your website, Google Business Profile and any directories
• Your opening hours across your website and Google Business Profile
• The services or products you list on your website versus what you describe on social media
• Your website URL, spelled and linked the same way from every profile you control

Earn Real Signals of Trust

Genuine reviews, mentions on reputable Australian sites and honest case studies all feed into how confidently an AI tool will vouch for you. There is no substitute for the real thing here. Fake reviews or invented statistics are easy to spot and will hurt you far more than having no mention at all. If you would like to see the kind of proof that builds this trust, our work page has examples from clients across Sydney and beyond.

Test How You Actually Show Up

Once a month, ask ChatGPT and Google’s AI Overviews the kinds of questions a customer might ask about your industry. Note whether your business appears, what gets said about you, and where competitors are showing up instead. This is a fast, free way to spot gaps in your content or your online reputation before they cost you enquiries. If you would like a specialist set of eyes on your AI search visibility, our sister agency Defyn Digital focuses on exactly this kind of digital marketing.

Getting recommended by AI is not a trick you switch on overnight. It rewards the same things good businesses have always done: being clear about who you are, easy to find, and genuinely trustworthy. If you would like help getting your website and content into shape for AI search, give the Skink team a call on 02 9834 4119 or reach out through our contact page.