Notes on building a better web

Generative engine optimisation, or GEO, is about getting your business mentioned by AI assistants. Here is what it is and how to start.

How to write page titles and meta descriptions that earn clicks: front-load keywords, match search intent and keep within Google’s limits.

The SEO fundamentals every Australian business should understand, explained simply, so you know what actually moves the needle in search.

What is schema markup? A plain-English guide to structured data, what it does for Google and AI search, and how to add it to your website.

What is Google Analytics 4? A plain-English guide to setting up GA4 and reading the reports that matter for your Australian business website.

How to avoid losing Google rankings in a website redesign: map your URLs, set up 301 redirects and keep the content that already earns traffic.

What are backlinks and does your small business website need them? How links from other sites affect SEO, and how to earn good ones in Australia.

How do you get your business mentioned in AI search results like ChatGPT and Google AI Overviews? Practical GEO steps for Australian businesses.

What is Google Search Console? A plain-English guide to setting up this free Google tool and using it to grow your website traffic.

How to choose keywords for your website: find what customers actually search, go specific, add your location and match one keyword to each page.