When your website reads from SAM, your online store is a reflection of your catalogue. That is the whole point, and it means a little care in SAM pays off online. You do not need to change how you work, just keep a few things tidy so your artworks look their best when they reach the web.
Good photos matter most
Images do the selling online. Clear, well-lit, true-to-colour photos of each work make the biggest difference. The connector will resize them for the web automatically, so you can keep high-quality originals in SAM without worrying about page speed.
Complete the story fields
Because the Defyn SAM plugin carries stories and artist details across, filling those fields in SAM means richer, more trustworthy listings online. A work with its story and provenance sells better than a bare photo and price.
Keep categories and pricing clean
Consistent categories make your category mapping cleaner, and accurate pricing means correct totals online. A quick tidy of how works are categorised in SAM helps your storefront menu stay simple and shoppable.
Small effort, better store
None of this is heavy work, and much of it you already do. Keeping SAM tidy simply means your online store looks polished from day one. See how we help centres get online on our art centres page.
For the full picture, see our guide to connecting SAM to your website.
Getting ready to sell online? Talk to us, or call 02 9834 4119.
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