Whether you are selling art online for the first time or rethinking a setup that has become a chore, the decision comes down to a few clear choices. Here is a simple way to think it through, with your SAM catalogue at the centre where it belongs.
Start from SAM, not the website
Your catalogue already lives in SAM, so the best setups read from it rather than duplicating it. Decide up front that SAM is the single source of truth and your website reflects it. That one decision removes most of the ongoing work before you even choose a platform.
Pick a platform that fits your team
WooCommerce gives you control and content flexibility; Shopify hands more of the hosting and maintenance to a platform. Both connect to SAM through the Defyn SAM plugin with the same sync underneath, so choose the one that suits how your team likes to work. Our e-commerce guide can help.
Decide how much help you want
You can install and configure things yourself, or have them set up for you with guided onboarding. If you also want a fresh, story-led website designed around your store, that is where a studio like Skink comes in. See our art centre work.
Get the foundation right
Get SAM connected properly and the rest, marketing, exhibitions, growth, becomes far easier because the day-to-day admin looks after itself. That is the foundation worth getting right.
For the full picture, see our guide to connecting SAM to your website.
Want help choosing the right setup for your centre? Talk to us, or call 02 9834 4119.
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