Insights
Practical articles on WordPress, web design, e-commerce and search, from the Skink studio in Australia.
Do you need to keep paying for WordPress plugin licences? What happens when one lapses, which renewals are worth it, and which you can safely drop.
How to choose WordPress plugins wisely, avoid bloat and security risks, and know when a custom plugin is the better choice.
How to back up a WordPress website and how often to do it. What a real backup includes, where to store it, and why you need to test…
Why website speed matters for visitors and search, what slows sites down, and the practical steps that make pages load fast.
Should you use a page builder like Elementor on your WordPress site? An honest look at what page builders do well, what they quietly cost you, and the…
How many WordPress plugins is too many? There is no magic number. What matters is plugin quality, weight and whether you actually use each one.
Why do website emails go to spam? Usually it is how WordPress sends mail. Fix contact form emails with SMTP, SPF, DKIM and DMARC.
What is an SSL certificate and does your website need one? Yes. Here is what SSL does, how to check yours, and how to get one for free.
WordPress user roles explained: who should have admin access, what each role can do, and how to tidy up your site’s users safely.
How to protect your WordPress website from hackers: updates, strong logins, good hosting and backups, explained in plain English.