Insights
Practical articles on WordPress, web design, e-commerce and search, from the Skink studio in Australia.
Should you use stock photos on your website? Sparingly. Why real photos win trust, where stock is fine, and how to choose images that do not look fake.
Does your website need a privacy policy and a cookie banner? What Australian privacy law asks of small businesses, and what to publish on your site.
How should you structure your website navigation menu? Keep it to five to seven items, use plain labels your customers already say, and test it.
Branding and web design work best as one. Here is why splitting them apart costs you, and what happens when they are joined up.
Who actually owns your website? How domain, hosting and content ownership works in Australia, and how to check the keys are in your business name.
A look behind the scenes at how a web design project runs, from first chat to launch and support, so you know what to expect.
Why is nobody filling in your website contact form? The usual causes, from broken emails to forms that ask too much, and how to fix each one.
Practical tips for writing website content that is clear, useful and persuasive, so your pages actually turn visitors into enquiries.
Does your business website need a blog? When a blog is worth it, when to skip it, and what to write. Honest advice for Australian businesses.
A plain starter guide to website accessibility for Australian businesses: what it means, why it matters, and simple steps to get going.