Notes on building a better web

Should your online store make customers create an account? Usually not. Why guest checkout wins more sales, and how to still build repeat customers.

Common Shopify issues that quietly cost you sales, from slow pages to clumsy checkout, and how to find and fix them.

Should you sell on your own website or a marketplace like Etsy? An honest look at fees, traffic and control for Australian sellers.

How to organise product categories and filters in your online store so shoppers find what they want fast. Practical tips for Australian stores.

A practical guide to setting up WooCommerce properly, from products and payments to shipping, tax and performance, for Australian stores.

How to get more product reviews on your online store: ask at the right moment, make it quick, and handle the occasional bad review well.

How to set up shipping rates on your Australian online store: flat rate zones, free shipping thresholds and live carrier quotes, explained simply.

How to handle out of stock products in WooCommerce: keep the page live, offer backorders or restock alerts, and protect your search rankings.

Does your online store need a returns policy? Yes. What Australian Consumer Law requires, what to include and where to put it on your site.

How to write product descriptions that sell: lead with benefits, answer buyer questions and skip the manufacturer copy. Tips for Australian stores.